Laugerie was born out of the desire to create loungewear made for every day without losing the luxury of feeling effortlessly elegant wherever the day takes you. Soft enough to feel decadently silky, easy enough to wear without the hassle of maintaining and caring for delicate fabrics, and versatile enough to wear at home and out for a trip to the cafe or to the market. Loungewear is a timeless luxury. When paired with modern fits and prints, you’ll always want to be living in Laugerie.

Strategy

[1] Consumer and Market Research, [2] Positioning, [3] Product Messaging and Naming [4] Launch Strategy

Branding

[1] Visual Identity [2] Messaging [3] Packaging

Communication

[1] Website [2] Production [3] Launch Campaign

we build exceptional brands — let's begin

THE TEAM

[branding + creative direction + production] ineo creative studio [photography] Adele Makulova [hmua] Emma Elizabeth [model] Asalia Yusupova [model] Nina

1. Client
2. Industry
3. Work
4. Case study
Nine Glow
Apparel
Branding, Website
View Case Study
View Case Study
Antimatter Beauty
Skincare
Branding, Website, Creative Direction, Social Media
View Case Study
View Case Study
Ferdinand Duval
Skincare
Branding, Creative Direction, Launch Social Media
View Case Study
View Case Study
Laugerie
Apparel
Branding, Website, Creative Direction
View Case Study
View Case Study
The Last Soiree
Events
Branding
View Case Study
View Case Study