Laugerie was born out of the desire to create loungewear made for every day without losing the luxury of feeling effortlessly elegant wherever the day takes you. Soft enough to feel decadently silky, easy enough to wear without the hassle of maintaining and caring for delicate fabrics, and versatile enough to wear at home and out for a trip to the cafe or to the market. Loungewear is a timeless luxury. When paired with modern fits and prints, you’ll always want to be living in Laugerie.
Strategy
[1] Consumer and Market Research, [2] Positioning, [3] Product Messaging and Naming [4] Launch Strategy
Branding
[1] Visual Identity [2] Messaging [3] Packaging
Communication
[1] Website [2] Production [3] Launch Campaign







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THE TEAM
[branding + creative direction + production] ineo creative studio [photography] Adele Makulova [hmua] Emma Elizabeth [model] Asalia Yusupova [model] Nina
1. Client
2. Industry
3. Work
4. Case study
Antimatter Beauty
Skincare
Branding, Website, Creative Direction, Social Media
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View Case Study
Ferdinand Duval
Skincare
Branding, Creative Direction, Launch Social Media
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View Case Study

